Other benchmarks have seen an average open rate of 37.72% and click-through rate of 2.00% across industries (Source: Constant Contact Average industry rates for email as of March 2024). Email marketing benchmark by region. Email marketing metrics differ slightly across regions. Here are a few findings to keep in mind.. In 2021, the average email open rate was 2.3%, across all industries. This is down 0.3% from 2020. The industries with the highest click-through rates — like Education, Real Estate, and Agriculture — average between 3-5%. Here’s a look at how averages break down, per industry. Industry.

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Email marketing benchmarks across all industries. First up, here are the general email marketing averages across all industries. These are a good guide to see how you compare against all the accounts in our dataset. Average open rate: 41.31%. % of the total recipients that opened the email. Average click rate: 3.01%.. Based on our data, the optimal CTR for an email marketing campaign is 2.66 percent, however it may range from 1-5 percent depending on the industry. The lowest CTR of any industry is the vitamin supplements industry, with 1.19 percent, and the highest average CTR is ‘government’, with 4.58 percent. The CTR of the email is determined by whether.